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" BORN OF ATTENTION
ARE ALL THINGS."

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" BORN OF ATTENTION
ARE ALL THINGS."

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"WHEN OUR BRAIN ISOVERTAXED,
WE FIND 'DISTRACTIONS MORE DISTRACTING.'"
 

htr

Nicholas Carr

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"WHEN OUR BRAIN ISOVERTAXED,
WE FIND 'DISTRACTIONS MORE DISTRACTING.'"
 

htr

Nicholas Carr

Introduction

Attention is the key to our mental life, the very connection that we hold to this
world. Think about it; about how difficult it can be to manage your own attention. 
Think about how fleeting it can be. Then again, consider how it is sometimes
steadfast. Alternatively again, think about other people’s attention rather than your
own. Think about how precious it can feel when someone’s attention falls upon you.


 

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“WHEN OUR BRAIN IS OVERTAXED,
WE FIND ‘DISTRACTIONS' MORE DISTRACTING."

Nicholas Carr

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“WHEN OUR BRAIN IS OVERTAXED,
WE FIND ‘DISTRACTIONS' MORE DISTRACTING."

Nicholas Carr

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Project


As part of London Design Festival, four23 translated research on the
subject of ‘attention’ into a series of immersive exercises, including a multi-tasking
virtual reality experience and a specially commissioned interactive film piece
by performance artist, Jenny Lee. The studio was open to the public from
midday to 8pm for nine days from 19th to 27th September.

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“INSTEAD OF SCURRYING INTO A CORNER AND
WAILING ABOUT WHAT MEDIA ARE DOING TO US, ONE SHOULD CHARGE STRAIGHT AHEAD AND KICK THEM IN THE ELECTRODES.”

Marshall McLuhan

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“INSTEAD OF SCURRYING INTO A CORNER AND
WAILING ABOUT WHAT MEDIA ARE DOING TO US, ONE SHOULD CHARGE STRAIGHT AHEAD AND KICK THEM IN THE ELECTRODES.”

Marshall McLuhan

View The Films

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#Bornofattention

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#Bornofattention

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#Born of Attention

A 360 experience created by four23

#Born of Attention

A 360 experience created by four23

'Born of Attention'

by writer Jenny Lee commissioned by four23
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"A MIND THAT CAN STAY FOCUSED DESPITE DIVERSE STIMULATION, AND THAT CAN PRODUCE ENOUGH IDEAS SO THAT SOME OF THEM MIGHT BE TRULY GREAT, MUST BE AN ORGANISED ONE.”

Daniel Levitin

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"A MIND THAT CAN STAY FOCUSED DESPITE DIVERSE STIMULATION, AND THAT CAN PRODUCE ENOUGH IDEAS SO THAT SOME OF THEM MIGHT BE TRULY GREAT, MUST BE AN ORGANISED ONE.”

Daniel Levitin

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“THE ABILITY TO FOCUS ON A SINGLE TASK RELATIVELY UNINTERRUPTED [REPRESENTS A] STRANGE ANOMALY IN THE HISTORY OF OUR PSYCHOLOGICAL DEVELOPMENT.’
 

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Vaughan Bell, King’s College London

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“THE ABILITY TO FOCUS ON A SINGLE TASK RELATIVELY UNINTERRUPTED [REPRESENTS A] STRANGE ANOMALY IN THE HISTORY OF OUR PSYCHOLOGICAL DEVELOPMENT.’
 

fefewfwefewf

Vaughan Bell, King’s College London

A four23 Exhibition Series


The ongoing four23 exhibition series explores
the roles of communication and technology
in an increasingly connected world.

 

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